
Pfizer
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Founded Date February 11, 1990
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to release a brand-new ‘discrete’ kind of the drug that will replace the iconic – and quickly recognisable – little blue tablet.
The unique diamond-shaped tablets might soon be changed by a pink, rectangular ‘wafer’ that liquifies on the tongue, implying it does not need to be taken with water.
About half of men over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug initially concerned the marketplace in the 1990s after being invented by the American pharmaceutical company Pfizer.
It was very first established in the 1980s as a heart problem medication, but trial participants discovered it had an effects – regular erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has actually obtained a hallmark in the UK for the brand-new form of the drug, Viagra ODF.
Viatris has actually currently launched the Viagra ODF in Canada and advertised it as being ‘thin and discreet’ which might be more effective for many customers.
The unique tablets – which can trigger humiliation for some clients – has been reinvented and a new dissolvable type might be offered to Brits in the next five years. Stock image
‘Tablets are not always tolerable to patients and also often the size of tablets might put patients off having them,‘ Thorrun Govind, pharmacist and health expert, told The Telegraph.
She added: ‘Some males might still be discovering the idea of having Viagr awkward, however I would hope that males’s health and discussions about sexual health have moved on since Viagra was very first developed.’
Ms Govind believes this brand-new style is a ‘favorable action forward’.
The new dissolvable medication is believed to likely come to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, informed the newspaper that the hallmark application is a ‘excellent sign’ it will be offered within the next five years.
She explained trade mark registrations can be cancelled if they are not used for a continuous duration of 5 years or more after registration. As a result, it seems Viatris intends to introduce the product within the next few years.
However, giving a hallmark would not ensure the ODF could be sold and it would have to be approved by the Medicines & Healthcare products Regulatory Agency initially.
It’s anticipated to cost the same as the tablet variation and to be offered in the very same doses.
A total of 4.57 million prescriptions for sildenafil, more commonly understood by the brand name Viagra, and other kinds of impotency drugs offered under the brand name names Cialis and Levitra, were dished out by the health service in 2023
This follows dodgy Viagra was discovered to be Britain’s greatest counterfeit drug after more than ₤ 6.2 million of fake blue tablet were taken by UK regulators in 2023.
More products of the erectile dysfunction drug were discovered than knock-off variations of pain relievers like morphine.
Health officials stated online sellers flouting policies lagged the fake supplies with many being imported from countries like India without an appropriate licence.
Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best referred to as Viagra, were seized in 2015.
Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand name Cialis worth ₤ 1.2 million were also seized.
While all medications carry prospective adverse effects drugs from undependable sources may either not work or bring additional components or contaminants like heavy metals or other drugs that could be hazardous.